Early fashion blogs

Fashion blogs first appeared in the blogosphere prior to 2002, and Kathryn Finney, founder of Budget Fashionista, was invited to New York Fashion Week as early as September 2003; a short time later, Fashiontribes.com was being seated fourth row at shows like Bill Blass. Paris-based American fashion blogger Diane Pernet, founder of A Shaded View on Fashion, has been called "the original style blogger by The New York Times, and has been a fashion blogger since 2005.

By 2008, Tina Craig and Kelly Cook of Bag Snob.com were seated second row at shows like Diane von Furstenberg and Oscar de la Renta.

The fashion blogs that attracted media attention in 2002 include two that are still in existence: LookOnline Daily Fashion Report and She She Me.

In 2004, Michelle Madhok introduced SheFinds.com, "an online shopping publication". By 2005, the site earned $300,000 per year, although most of that revenue went towards running expenses and Madhok paid herself just $40,000 per year

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A fashion blog can cover many things such as specific items of clothing and accessories, beauty tips, trends in various apparel markets , celebrity fashion choices and street fashion trends.They cover fashion at all levels from the largest fashion design house to the smallest independent designer. Many fashion blogs could also be categorised as shopping blogs, similar to the content of fashion magazines. Some retailers in the fashion industry have started blogs to promote their products. Some blogs focus more on fashion advice, featuring how-to articles for the lay reader. Articles discuss cloting fit, the matching and complementing of colors, and other information on clothes wearing and care along with prescriptive advice on adhering to basic standards and recent trends.

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