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Type of fashion blogs

Types of fashion blogs

By writer's expertise

Fashion blogs may be written by insiders, outsiders, or aspiring insiders.Insiders are people who work (or have previously worked) in the fashion industry or for the traditional fashion media. In addition, some fashion insiders write occasionally as guest bloggers on larger sites. For example, the fashion designer Nanette Lepore has contributed to Glam.com.[14]
Outsiders are people who know a lot (or at least have strong opinions) about fashion, usually by virtue of being very dedicated consumers of fashion.
Aspiring insiders are people who want to work in the fashion industry or media and believe their blog may provide a ‘back door’ entry into a mainstream fashion writing job.

By ownership

Fashion blogs may be owned either by individuals or by companies.
The types of individuals running fashion blogs are listed above.
The types of companies now running fashion blogs include large mainstream media organizations and fashion retailers. Condé Nast Publications is a mainstream media organization with fashion blogs. Fashion retailers with blogs include Bluefly, Queen of Suburbia, and Splendora.

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