Mainstream media acceptance of fashion blogging

Fashion blogs are increasingly becoming a part of the mainstream fashion press.

An increasing number of fashion bloggers were invited to designers' fashion shows in 2006 compared to previous years. Large advertisers like H&M and Gap have bought advertising on fashion blogs, and other large companies like the underwear-maker Jockey are targeting fashion blogs in their PR efforts.

Many big media organizations have started fashion blogs and the best fashion bloggers are now also being offered mainstream media positions. (See above for more details.)

Fashion blogging is also now regarded as worthy of mainstream media coverage. The reference list below shows the very high caliber of media publication that have written about fashion blogs. These publications include the Wall Street Journal, The New York Times, Fast Company and the Sydney Morning Herald.

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